4 Reasons You Need an Explainer Video in 2013

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The end of the year is approaching. You’re starting to set your budget for the next year. Have you thought about what you’re going to do for marketing next year? How are you going to get a jump on the competition? What about budgeting for an explainer video for your business? Here are 4 reasons why you need a budget for a video next year:

It explains you quickly and clearly

In a minute or two, your audience will be brought up to speed on why your product or service is amazing. It is an opportunity for you to explain your product or service on your terms and to explain to your audience why they must purchase your product or service. Add in some humour and you have captured the attention of your audience.

Because sometimes words are just not enough…

You know the saying: “a picture is worth a thousand words”. Nowhere is this more important than when marketing your product or service. People remember 40% more information if they see and hear it versus if they just read it. And nowadays, more and more people involved in making purchasing decisions are people who have grown up with television and the internet as part of their information “diet”. Text is great, but with the ability to watch video being more widespread than ever, who wouldn’t rather skip paragraphs of reading if they could get the info they need by watching something short, interesting and funny?

Conversion and ROI

Videos now appear in 70% of the top 100 search results listings, and viewers are anywhere from 64-85% more likely to buy after watching a product video. A video on the front page of your website will increase the length of time a visitor spends on your website by 2 minutes after they’ve finished watching. Not to mention, videos can be easily shared extending the reach of your brand, continuing to promote and explain your product or service.


Experts agree that in 2013 mobile usage will explode. Online video already accounts for 50% of all mobile traffic (Bytemobile Mobile Analytics Report, 2012) and by 2014, there will be more mobile Internet users than desktop/laptop users (Microsoft Tag Mobile Marketing Report, 2011). When people are on the go, what do you think they’ll be more likely to do? Watch a video or read a blog post? My bet is to watch a video. Who wants to be reading tiny text on their mobile device when given a choice? Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. Not convinced? Check out our explainer video on why you need an explainer video: Why You Need An Animated Explainer Video from Flikli on Vimeo. Ready to get started on your explainer video? Contact us today!