How We Came Up With ‘The 8-Bit Games’

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This past summer, as the world’s top athletes converged on London to compete at the Olympics, our Olympic sport-themed video “The 8-bit Games” was making its way around the globe, reaching many of the countries they call home. After being featured on Vimeo’s official staff blog and a host of other notable sites like Mashable and Laughing Squid, our little vid ended up popping up on screens everywhere. It was pretty thrilling for us.

Most people know Flikli for the animated videos we create to help businesses explain their offerings (the ones you see here on our website!). So how did we end up creating “The 8-bit Games”?

As much as I’d love to give an answer involving time travel and/or magic, the truth is that the video and the concept of the video is really the product of the Flikli team bouncing ideas off each other, sharing what we’re interested in with each other, and a little bit of internal initiative.

A few months back, one of our motion designers, Blase, started doing character and scene designs for a pixel style that he wanted to animate. At the time, we didn’t really have an outlet for it, but Blase just kept on working on it during some spare moments.

Then, a little later on, maybe 3 weeks before London 2012 started, Nathan (Production Coordinator extraordinaire) and Leoni (he who wears the “Content Director” hat) ended up talking about our favorite Olympic sports and whether or not there were short explainer videos on them, a casual conversation that was overheard by Dr. Pepo (Motion Design team captain and motorcycle aficionado).

Dr. Pepo: “Hey, wouldn’t it be fun to do something on the Olympics in Blase’s pixel style? It could look really cool.”

Obviously, we all agreed.

So there you have it. “The 8-bit Games” was born out of a pet project, an interest in sports, and a “wouldn’t it be cool if…” moment. We ended up doing a general montage of the sports featured at the Olympic Games because of the famously strict branding guidelines set by the London Olympic Committee, which ultimately helped it make the rounds on the internets.

If you haven’t already seen it, you can check out “The 8-bit Games” here:

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