Holiday Spirit [GIFs]

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The holidays are a time for reflection about our relationships, among other things. These two GIFs were created in this spirit:

Levi's Content Lab 12/2014 - 1 of 2

christmas_gif_woman_v03

For his Content Lab project, our animator, Levi, wanted to explore the ability of short content to raise questions through ambiguity. He designed these simple GIFs not as a statement, but rather as a set of questions about love and exchange and the spirit of giving during this time of year.

What do you see in these short animations? What do you feel is communicated? Why did you interpret it this way? We’d love to hear your comments in the comments section below!

For more content experiments, check out the Content Lab archive.

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