Are You Letting The Clock Kill Your Creativity?

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One thing you’ll notice if you walk into our studio is that there are no clocks on the walls. Multiple whiteboards, paintings, posters, corkboards, yes, but there’s nary a timepiece to be found hanging up for all to see. We didn’t necessarily plan it this way, but as a group of artists and creatives, maybe there was something in our collective subconscious that told us not to put one up. A recent Wall Street Journal article sheds some light on this:

New research has found that workers on strict, clock-based schedules are generally less happy and feel as if they have less control over their lives than workers who organize their days by task.

Even the presence of a clock alone was found to hinder creative thinking among study participants.

“The way people schedule their tasks during the day can actually have more profound psychological consequences then just mere scheduling,” says study co-author Tamar Avnet, an associate professor at Yeshiva University’s business school.

Calendars, schedules, and timetables are of the utmost importance to us, of course — timing is an essential part of content strategy we work to produce content and we hold ourselves to the target dates and times we agree upon with our clients when crafting content. But in our day-to-day, we tend to be more task-focused rather than clock-focused and find that we can hit our deadlines with a relaxed smile because of it.

How does your business organize its day? If you feel that the passage of hours, minutes, and seconds are what pulls you forward towards your goals, you may want to reconsider your approach. Organizing with a focus on tasks may give your team a mood boost that translates into better work.


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