These Expert Blogging Tips Can Enhance Your Video Content

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Here’s how a popular list of tips by a seasoned blogger can help you create better video content and get it seen around the web.

Neil Patel‘s blog post “100 Lessons Learned from 10 Years of Blogging” has been an often-linked piece of content since it was published back in December of 2014. It’s a post with legs, popping up now and again on social media, shared as advice to bloggers of all stripes. This is mostly because it’s 100 actionable items that can be used out of the box by anyone looking to do more with their blog and content.

After seeing the post via a few tweets in past months, I went back and re-read the post a few times. On doing so, I realized that that a lot of what the author lists as advice for creating good blog content is also very applicable to making quality video content and using it across the marketing funnel.

Take, for example, some of these tips on writing and idea generation:

Writing


26. Always outline before you start writing. It helps speed up the process.
27. Telling a story is a great way to make your content stand out from the crowd.
28. Opening up to your readers is a great way to build an emotional connection with them.
30. Experiment with different writing styles. It’s the best way for you to figure out your voice.
31. The best time to write is when an idea hits you.
32. Don’t rush your writing. Creating high quality content takes time and practice.
34. Make sure you get to the point as quickly as possible. Fluff doesn’t help.

Idea generation


36. Your best ideas typically aren’t generated from sitting in front of a computer. Experience the world, interact with others, and let your creative juices flow.
40. Pick up a magazine or a book to spur ideas.
41. Don’t force ideas — let them come to you naturally. Forced ideas tend to turn into crappy [content].
42. If you are stuck, ask others for help. From peers to people within your industry, others can give you ideas.
44. Start subscribing to the popular forums within your community. The most asked questions tend to be great ideas.

These tips are sage advice, and similar notions guide us when we write the scripts for our videos. If you’re writing a video script of your own before having the visuals produced, many of these tips will help keep you on track.

Some of the other tips on Neil’s list can be applied to videos you’ve already produced and are attempting to promote on video hosting and social sites, especially the tips in the section titled “Headlines”. The titles of videos on YouTube and Vimeo often function as headlines, and much of the advice here can apply to video titles just as the would for blog headlines. Wherever you see the word “headline” in the list, substitute “video title(s)”, and often you’ll end up with some actionable advice for making your video titles compelling (I’ve done this in the example below for simplicity’s sake):

Headlines


2. Keep titles short and sweet, or else your click-through rate will decrease.
4. If your titles are too long, they will get cut off within Google’s search results. Try to keep them to fewer than 65 characters.
5. Don’t assume you know what your viewers want. Make sure you A/B test your video titles.
6. Try to think what people would search for to find your video on Google. If possible, incorporate those words and phrases within your titles.
7. Using negative words within headlines is a great way to increase your click-through rates.
8. If you use numbers within your headlines, use odd numbers — they tend to get more clicks.
9. People scan headlines and tend to look only at the first 3 and last 3 words within the headline.
10. Try to address the readers within the headline.
14. Evoke curiosity when possible. This also tends to help with Facebook shares.
15. Leveraging emotions within headlines is a great way to get more people to read your blog post.
18. Make sure your headline is short enough to fit within a tweet.

The 100 lessons are broken down into a number of helpful categories: Headlines, Writing, Idea generation, Commenting, Email Marketing, Scheduling Blog Posts, SEO, and Social Media. Some of the tips on the list are less applicable to video than others, such as those in the email marketing section, but it’s still worth going through the list to see what can be creatively applied to the video content that you have or are creating.

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