The Top 5 Video Marketing Myths: Debunked!

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YouTube reports that 72 hours of video are uploaded to its servers every minute. That is a lot of video! And many of these uploads are videos sharing and showing brand experiences. For the small business owner or startups, getting started in video can sound intimidating, but really, it’s easy and can be done quickly and affordably. There are so many misconceptions floating around that may deter you from getting started, so here are the top 5 myths of video marketing that we hear, debunked.

Myth 1 – Videos are too expensive

Making videos doesn’t have to be expensive. Cameras and editing software are easy to come by. In fact, simple movie editing software is already pre-installed on your computer whether it be a PC or a Mac. They’re easy to learn and use – you only need to put in the time. But if you’re looking for something more, there are plenty of video production companies available. Here at Flikli we pride ourselves on having some of the most affordable videos on the market. So if you’re hesitating, why don’t you check out our pricing calculator?

Myth 2 – I don’t have anything interesting to say or share

Of course you do! Why else would you be in business then? What makes you different from the competition? How do you use your product or service? Had some great customer feedback? Why don’t you turn it into a video. You will always have something interesting to say or share about your brand. Get creative. Using video is a great way of telling your story and getting people to see first hand what you are all about.

Myth 3 – Video marketing is just for lead generation.

With so many videos out there explaining what a product or service, its easy to think that videos are only effective for lead generating. However, this is not the case. You can use videos to give your brand further credibility by showing how your customers are using your product or service, or explaining any frequently asked questions and clarifying confusions. People like seeing things visual rather than reading text on a page. Use video to your advantage and demonstrate the end value you can provide beyond just what it is.

Myth 4 – Putting a video on a website will improve search engine results on its own.

This all depends on your competition. If everyone is already using video then it is unlikely to increase your search engine results, as you’ll just be catching up with the norm. However, if you continually use video in your marketing campaigns and build up a channel on YouTube or Vimeo that is interesting for your current and potential clients, then it becomes more effective in increasing your results.

Myth 5 – A video has to go viral to be effective

Making a video go viral is extremely difficult and is really hit and miss. So many factors need to line up in the right combination for it to explode. But a video doesn’t have to be viral to be effective. You’re creating a video for your specific market – that market is not everyone in the world (and it probably shouldn’t be for an effective marketing strategy). Your market is looking for something specific and most like already interested in your industry and what you have to offer. You only just need to convince them and having a clear video for them to watch can help them make that purchasing decision. But to increase the chances of your video spreading, adding a little humor into the mix can be useful.

Like anything else in your marketing strategy, you can’t rely on just one part of your marketing mix and having a video is not everything. It needs to be integrated with your other marketing efforts to drive business and leads to your company.

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