What Exactly is an Explainer Video?

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You hear statistics all the time – video is the next big thing. “Viewers spend x amount more time on your site after viewing a video”. Or, “Visitors who view product videos are x% more likely to buy than visitors who do not.” And most recently, “Videos increase the likelihood of making a purchase on a mobile device and by 2014, there will be more mobile Internet users than desktop/laptop users.”

The marketing case is there for you to invest in a video and you’ve been convinced that you want one. Great, now what? What exactly is an explainer video?

Why You Need An Animated Explainer Video from Flikli on Vimeo.

An explainer video is a quick minute to two minutes visual explanation of your product or service.
It allows you to quickly explain who you are, what you do and what you can do for your customers. Its a quick, efficient and memorable way of getting explaining what you’re all about. Customers can see the immediate benefits of your product or service and make a purchase.

Works in a Variety of Scenarios

An explainer video can work for a variety of scenarios.

To help you get traveling:
VisaHQ – “Erasing Borders” from Flikli on Vimeo.

To look after your health:
HumanaVitality – “How Does HumanaVitality Work?” from Flikli on Vimeo.

To make work more efficient across offices:
MightyTeams – “Teamwork at the Speed of Thought” from Flikli on Vimeo.

Not Just for Business

Explainer videos don’t have to be just for businesses. Non profit organizations, teachers, and entrepreneurs can get in on the action as well. What about a new fundraising campaign for your non profit? An explainer and increase your donations. Do you have a complicated concept that you’re trying to teach your students? And explainer can grab your student’s attention:

What is a Higgs boson? from Flikli on Vimeo.

Explainer videos at Flikli

Here at Flikli HQ, we like to ensure quality and affordability. We have an easy 4 step process starting with a consultation so we know who you are and what you want to communicate. From that we craft a script and storyboard before moving on to illustrating and animating your video. Throughout the whole process we’re in communication and nothing happens without your okay. In 4 weeks or less, you’ll have your great explainer video.

Ready to get started on your explainer video? Contact us today!